I bet you’ve noticed my new pet peeve a lot lately: the overuse of event by marketers. We used to talk about event venues or about sports events. There was some importance attached to an event, or at least some kind of formal program.
Yes, it’s been a brutal winter, but do I have to keep hearing weather forecasters speak of “snowfall events”? We’re Canadian, yes, but it’s just snow. Does yet another Hollywood movie with no plot but lots of wreckage really constitute an “event” in my life? Hardly.
The Canadian Oxford Dictionary defines event as “a thing that happens or takes place, especially one of importance.” Okay, that’s not so strict. Technically, an event could be just about anything. But let’s not reduce a word to meaninglessness by attaching it to every marketing campaign going.