According to the Toronto Sun, this is PwC’s personal brand week. (I have no idea what “PwC” stands for — even their website left me wondering. I guess their brand is so strong that their name doesn’t matter, heh. ) On their website, PwC offers this tool to help job hunters understand how they’re perceived in online searches. Armed with this knowledge, job hunters can then work to correct any inconsistencies.
To get the gig they want, job hunters and freelancers should be clear about what they have to offer a company — in other words, they should be clear about their brand. Recently a branding exercise has been making its way through the media: Choose one word that represents you.
Although I’d love my word to be innovative, daring, or brilliant, there’s no denying that my word is persistent. That, along with confident, is how others often describe me. I know I can do anything if I put in the time. From learning a new skill to getting the job contract I want, it comes down to daily habits performed with drive and consistency. Obstacles are nothing to me: With persistence I find ways (hey, there’s some innovation for you!) to accomplish my own goals and those of the people and organizations that I’m fortunate to be involved with.
Once you’ve identified your word, you’re on your way to creating your brand. It’s a matter of making sure your brand is loud and clear — online, on your resumé, in person — to employers. Because your brand is unique, it sets you apart from the pack and makes finding the right fit easier for both you and prospective employers.